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Local painting company PBF made it through the first round of competition going to finals at the Westpac North Business Awards this week.

The company went through for their nomination in the “Excellence In Marketing” category.

After winning “Excellence In Customer Service Delivery” last year the management team decided they would enter again in this years awards.

The art of marketing is not just about advertising, it includes the crafting of your specific offering to suit a clients needs. The company also added on services like a maintenance builder. The main focus of the marketing strategy was to create a customer experience that would foster referral business.

The company also entered in the “Employer Of The Year Category” on this occasion they did not survive the first round. Owner Arjen Bloem said “…this years result is bitter sweet. We are certainly grateful for recognition of our marketing work. We consider our performance as an employer is our highest priority. We may be leading in our own industry but we clearly have some work to do before we can compete across industries.”

PBF was one of 119 entries in the North Awards.